ballet pointe shoes

September 8, 2021

Our Exclusive T-Shirt: The Design Process

December 5, 2020

The Freed Gallery of Dance Icons

For almost a century, many of the world’s greatest and best-loved dancers have chosen to wear Freed of London shoes. To celebrate this, we’ve decided to share with you the gallery of dance icons whose pictures grace our walls at Freed. Enjoy!
November 19, 2020

The Perfect Fit – How to Find the Pointe Shoe for You

Are you a dancer looking for your first pair of pointe shoes? Or a professional dancer looking for the ideal performance footwear? Whoever you are and however you dance, Freed of London has got the pointe shoe for you. Read on to pick your perfect pair.
November 5, 2020

The Evolution of a Dancer: Bethany Kingsley-Garner

Last week we had the pleasure of interviewing  Bethany Kingsley-Garner, Principal at Scottish Ballet, on her evolution as a dancer, life in lockdown and the future of Ballet.
October 30, 2020
Pointe Shoe Tips

Pointe Shoes: Top Ten Tips

Whether you’re a seasoned ballerina or a young dancer just starting en pointe, having the perfect shoes is vital. To mark the week that UK dancers are able to buy Classic pointe shoes from Freed online for the very first time, we share our top ten tips for choosing and […]
October 23, 2020

The Evolution of a Dance Classic

Nearly a century on from when Frederick Freed made his first pair of pointe shoes for a prima ballerina, Freed of London’s Classic pointe shoes are still worn and loved by dancers worldwide. So how has this Classic design – and ballet itself – evolved from these early beginnings?
May 13, 2020
Classic Pointe Shoe

In The Making

March 19, 2020

Styles of Ballet: Neoclassical

February 27, 2020

Interviews with Freed of London’s Longest Running Pointe Shoe Makers – Part 2

February 20, 2020

Interviews with Freed of London’s Longest Running Pointe Shoe Makers – Part 1

February 13, 2020

Styles of Ballet: Romantic

January 30, 2020

Bournemouth and Danzainfiera

London Store Hours

Monday to Friday from 9:30am – 5:30pm | Saturday from 10.00 am – 4.30 pm

Sunday - Closed

Last fitting takes place 30 minutes before closing time.

94 St. Martins Lane, Covent Garden, London, WC2N 4AT.

To book an appointment please contact us at Shop@freed.co.uk  or call 020 7240 0432

Blaby Retail Hours

Wednesday to Friday from 11am – 4pm (Appointment Only)

16 Rose Way, Blaby, Leicestershire, LE8 4BY.

To book an appointment please contact us at Leicester_Retail@freed.co.uk or call 011 6254 8010.