A Historic Move For Freed of London
The Freed Gallery of Dance Icons
December 5, 2020
Meet the Team – Keanah and Faye
August 9, 2021
Building For a Brighter Future
After 69 years at the Freed of London Rydal Street Factory in Leicester, we are pleased to officially announce the move to our brand new purpose built factory in Blaby
Securing the future of our crafts-men and women
This move enables Freed to fulfil the growing demand for British made products and to secure the future of our craftsmen and women.
SPACE
At 28,000 SQFT the new site is 30% bigger than the Rydal site. Our brad new factory boasts more floor space and increased production capacity.
PRODUCTION
The Blaby factory will enable Freed to increase its overall production by 50% across our pointe shoe and garment departments.
CHALLENGES
We indeed cannot ignore the challenges faced whilst completing this move, during a time of great uncertainty worldwide, we are immensely proud to have completed this project during the pandemic and could not have done so without the support of the dedicated Freed family.
FREED FAMILY
The Freed family are pleased to have created the next chapter in our rich history as we secure the future of our craftsmen and women whilst preserving British manufacturing and the generations of makers to come.
Freed of London delivers over 250,000 pairs of pointe shoes a year to customers including The Royal Ballet, Birmingham Royal Ballet and The New York City Ballet, as well as extensive dancewear ranges and uniforms. Founded by cobbler Frederick Freed and his wife in 1929, working from a basement in Covent Garden; the site on which the brand’s current flagship store now stands.
“The location is a perfect choice for business expansion, around three miles south of Leicester city centre and with fast M1 and M69 motorway access. The park also has the benefit of a large catchment community, for whom there are jobs on the doorstep.
