Frederick Freed, started to handcraft and customise pointe shoes for professional dancers in the heart of London's theatre land, today nearly 250,000 pairs of Classic Pointe Shoes are manufactured in the traditional 'turn-shoe' method by Freed of London every single year, each and every one painstakingly hand crafted by a highly skilled maker. Two thirds of all Classic Pointe Shoes are made to Dancer's individual specifications which require accuracy to within 3 mm.

In 1996 Freed of London developed and launched the Studios pointe shoe range. This heralded a new era in pointe shoe production for Freed of London with the marriage of the latest manufacturing technology together with the history and experience of our founder. The unique making technique of the Studios pointe shoes ensures consistency and uniformity with every pair of shoes, while still encompassing the world famous key features our pointe shoes are known for. It is the combination of skill, expertise and dedication to the customer that gives the Freed pointe shoe its world renowned reputation of excellence.